
The Taste of Sri Lanka in Latin America
From Hill to Cup: The Journey of Tea to Latin America
Gregory Petter
10/15/20241 min read

A traditional Sri Lankan tea company dreamed of bringing its authentic and exotic flavors to the Latin American palate. However, geographical distance and cultural barriers posed significant challenges to achieving this ambitious goal. It was in this context that DextraLog stepped in, offering its expertise and specialized services to turn this dream into reality.
We developed a tailored commercial intermediation plan, focusing on the specific needs of the company and the unique aspects of the Latin American market. Our strategic approach accelerated the brand's entry into key markets in the region. The DextraLog team meticulously managed every step of the process, from maritime logistics to local distribution, ensuring that each tea leaf reached its final destination with exceptional quality intact.
Thanks to this meticulous work and our network of local contacts, the company established a loyal customer base in three Latin American countries in less than a year. This success translated into a 40% increase in exports, surpassing expectations and opening new growth opportunities. With DextraLog, the world becomes closer, and business gains a special flavor, effectively and deliciously connecting cultures and expanding horizons.

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